Hip Hop Hip-Hops has lost its original goal of wanting to unite people, today it’s a way to market violence. I. Hip-Hop started in the west Bronx in the early 1970s. A. Hip-Hop wasnt excepted mainstream until 1979.
B. The first known Hip-Hop group was The Sugarhill Gang. II. As the 80s began more people became aware of the culture that was now known as Hip-Hop A. It started as a positive thing to unite underprivileged kids.
1. There was a song like “Stop the Violence.” 2. Public Enemy and other groups encouraged listeners to stop eating beef. B. Hip-Hop was looked upon by the adult world as dangerous and evil. C. Hip-Hop crossed with pop culture when Aerosmith and Run DMC teamed up, opening up to a new group of listeners.
III. During the late 80s Hip-Hop took a violent turn. A. NWA came out and threatened law enforcement. B.
Urban anger came out with Public Enemys “Fight the Power.” IV. Marketing increased. A. Suddenly white suburbia was introduced to Hip-Hop B. MTV started Yo’ MTV Raps C. Two Harvard students started the Source magazine 1.
Opening up a new market for Hip-Hop culture, it was a way for companies to promote the “new looks” for kids interested in Hip-hop. V. By the 90s Hip-hop had hit the mainstream. A. MC Hammer came out to the pop culture with “Cant touch this” B.
By the end of 1990 sales exceeded 100 million Hersh ii C. White rappers like Vanilla Ice were introduced to grab more of a suburbia audience. D. The music was becoming more of a catchy hook and a dressed up rapper than what it once was, a way to change political views. VI. Hip- Hop expanded into all areas of music.
A. Public Enemy and Anthrax joined together to re-record ” Bring in the Noise.” B. White Rapper Marky Mark came out. C. 14 year old groups like Kris Kross were introduced. VII. Movies and Television were affected by this new culture.
A. Kid n Play came out with a string of movies called House Party. B. Will Smith became the “Fresh Prince of Bel-Air.” C. Rappers turned actors in “New Jack City,” and “Boyz in the Hood.” Glorifying the street life of “gangstas.” VIII. Rap proves its marketability.
A. Tupac Shukar starred in Juice, with a hit soundtrack. B. The Source had begun to market the “new sneakers,” and gear for streetwear. IV.
Hip-Hop has become a money hungry market, that has no concern for the children that it once broke out to protect. A. Hard-core thugs like Jay-Z have gone from BET, to Nickelodeon. B. Sean Combs, has started a brand new way to market to audiences of all ages, not having any concerning that his music is inappropriate to the children that he is trying to market to. C.
It isnt about the music anymore, hip hop started out as mixing beats and lyrics over old ones. 1. Its now a way to market to all ages, start new trends. 2. Its exposing children that are way to young to understand about violence, sex, and drugs.
Hersh iii D. When stars of one culture and scene expose children of a different upbringing it creates havoc. 1. It glorifies violence, the use of drugs, and twists the images of money. Hersh 1 Hip-Hop: The Marketing of a New Culture Hip-hop was started to lead the youth of today in a positive direction.
Today hip-hop has lost its original goal of being a positive influence in peoples lives, and it has just become a way to market violence. Hip-hop was born in the west Bronx of New York in the early 1970s. It was born as a way for inner city kids without a lot of options to express their anger at society through music.(Margolis) One explanation for the birth of hip-hop, as explained by author Ronin Ro, was that it was partly created in the South Bronx to counter act his birthplaces gang violence: Hip-Hop was seen as a form that would inspire political change; we all believed that rap performers breaking barriers on shows like American Bandstand and Soul Train, and hearing our music in commercials for Polly-O String Cheese and Flintstones Fruity Pebbles was merely the first step to running the old folks out of office and replacing them with our political representatives, the Chuck Ds, Rakims, and KRS-Ones. Rap albums were selling in the millions, MTV was kissing rappers asses, a worldwide audience formed and the music was filled with nothing but hope. Hip-Hop would empower the inner city; we didnt see its perversion into the more”marketable” hood coming. We were going to be galvanized by art not demonized(….) In our own way, we were as idealistic as the hippies of the sixties, and we truly believed that everything would be alright; we would listen to our music, learn our history and unite to become a political force to be reckoned with.
(3) However, it wasnt considered mainstream until 1979, when The Sugarhill Gang released “Rappers Delight,” which is generally considered the first commercial rap record. (Perkins 5) It was viewed as a novelty record because it introduced the world to the new noise that was coming from the streets of New York.(Nelson, Gonzalez xviii) One authors explanation on why hip-hop took so long to become mainstream is that: Hersh 2 The invasion was a slow process. For many years the major record companies and media agents made rap music and hip-hop culture into forbidden fruit: Anyone who touched or took a bite was tainted. Record companies masked their racism by stating that no one was interested in buying this Black thang. By claiming hip-hop was an underground movement whose low-income followers couldnt afford to buy records, the mainstream music industry could justify not signing any rap acts.(Nelson, Gonzales xix) As the nineteen eighties began more people became aware of the culture that was now beginning to be known as hip-hop. Boogie Down Productions, and Public Enemy urged audiences to stop eating beef, wear more natural hairstyles, and learn about their history.
Public Enemy even came out with a song entitled, “Stop the Violence,” which impelled its listeners to live in peace. ( Ro 2) The new sound was starting to mix with pop-culture when Aerosmith and Run-DMC teamed up together, allowing hip-hop to open up to a whole new set of demographics. (Robinson )One of the more popular pop groups of the time was Blondie, and the bands leaders Deborah Harry and Chris Stein recorded “Rapture.” It was a pop song which included a rap interlude. At the same time, graffiti artists were being shown in New Yorks SoHo galleries. Hip-hop was being seen as hip.( Sexton 6) Then somewhere during the late eighties, hip-hop took a negative turn.
It started in 1988 with NWAs album Straight Outta Compton. The first three tracks released in addition to its title track , were titled, “Fuck Tha Police,” “Gangsta, Gangsta” and ” If It Aint Ruff.” (Nelson, Gonzalez 167). The group publ …